Introducing Virtual Try-On
Today, Remark is introducing real-time Virtual Try-On, giving shoppers a new way to experience clothing online before they buy. Instead of relying solely on product photography or imagining how a piece might look once it is worn, shoppers can now see garments on themselves and watch them respond as they move.
For fashion brands, that creates an opportunity to bring more of the physical shopping experience into ecommerce. The details that make a garment compelling in person — its shape, movement, proportion, styling, and overall presence — can now become part of the digital experience too.
Designed around movement
Traditional virtual try on has largely been built around static images. While that can help shoppers visualize a product, it only captures a single moment and leaves much of the experience up to imagination.
Remark's Virtual Try-On is designed around movement instead. Shoppers can open the experience directly from a product page and see the garment rendered on their body in real time, without downloading an app or leaving the shopping journey. As they turn or move, the product moves with them, creating a much more dynamic sense of how a piece looks when it is actually being worn.
That gives shoppers a richer way to explore a product before committing to it, while giving brands another way to communicate the design and character of their collections online.
Built into the shopping experience
Virtual Try-On is designed to feel like a natural extension of ecommerce rather than a separate tool or destination. Shoppers can move from browsing a product to trying it on within the same experience, then continue exploring different options as they shop.
They can compare colors, explore additional pieces, and use Remark’s AI shopping advisor for guidance along the way. A shopper might try on a jacket, ask what would pair well with it, explore another option, and continue building out a look without breaking the flow of the experience.
By connecting visualization and conversation, Virtual Try-On brings together two parts of shopping that have historically been difficult to recreate online: seeing how something looks on you and getting useful guidance about what to choose next.
Brand control at every step
For luxury and elevated fashion brands, how a product is presented matters just as much as the information surrounding it. Materials, silhouette, styling, and craftsmanship all play a role in how shoppers understand a piece and why they ultimately want it.
Virtual Try-On gives brands a new way to communicate those qualities digitally. The experience is created using each brand’s own product imagery and data, allowing the technology to work within the context of the brand rather than replacing it with a generic representation. The result is a shopping experience that gives customers more ways to engage with the product while allowing brands to maintain control over how their collections are presented.
Making ecommerce feel more like shopping
At Remark, we believe the best digital shopping experiences should do more than make transactions faster. They should help shoppers discover products, understand what makes them special, get guidance when they need it, and feel confident about what they choose.
Virtual Try-On expands what that experience can look like. Alongside conversational guidance, personalized recommendations, and visual merchandising, it gives shoppers another way to interact with products in a way that feels more intuitive and closer to how they naturally shop in person.
The goal is not to recreate a physical store pixel for pixel. It is to bring the most valuable parts of that experience online and make them possible wherever a shopper happens to be.
Available now
Remark Virtual Try-On is launching with an initial group of fashion partners, with additional brands rolling out over the coming months.
To learn more about bringing real-time Virtual Try-On to your ecommerce experience, book a demo with our team.
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